Geico – “3 Doors Down” Caveman Commercial
Geico has a unique marketing approach in that they have 3 unrelated types of TV ads airing at any given time. It appears that each is designed to have a different effect on people. They’ve got the gecko-with-an-accent series, the money-you-could-be-saving series, and of course the caveman series.
The foreign gecko makes us pay attention… The “Somebody’s Watching Me” tune reminds us we could be saving money.
But I can’t determine the real purpose for the Caveman series. It actually makes me change the channel. I suppose the marketing wizards are using reverse-psychology in order to burn the Geico name into our minds… Perhaps by showing us something that’s painfully annoying, we’ll talk about how much we dislike it, thereby propagating their agenda.
If that’s the case, I suppose it’s working. Nevertheless, I have to wonder how many thousands of people now hate Geico because of this tactic?
