Pizza Hut – “WingStreet Wings” Commercial
Pizza Hut is using a new marketing approach to show people they’re more than just pizza.
I would say “just stick to pizza,” but considering I haven’t ordered from them in over 5 years, it’s probably not a bad idea. I’m guessing they’re trying to stay afloat by adapting.
They enlisted the “Wing King” Will Cerza to star in this commercial, and quoted him in their national press release as saying, “I know a great wing the second I taste one, and the taste of WingStreet hits the mark.”
Real convincing, Mr. Cerza…
What makes this commercial so bad is that they’re trying to portray an “unstaged” event, rife with sincere amazement and complete surprise. The worst part is the girl’s “What?!” response at 0:19. She acts like an infertility doctor just told her she’s pregnant.
Their closing slogan reaffirms my reasoning for never going to Pizza Hut: “America’s Favorite for Pizza, Pasta, and Wings!”
Really, Pizza Hut? Do you genuinely believe that when I’m craving pizza, pasta, OR wings that you’re my favorite? Disingenuous commercials and exaggerated slogans are no way to win customers.
